Golf Tournament
Zurich hosts PGA golf tournament in New Orleans, LA annually. It involves outdoor tents, furniture, custom beverage bars and signage to create a fine experience for the attendees. In the past the event was heavily influenced by New Orleans style. However recently, Zurich has rebranded themselves to a modern dynamic premium brand.
Rebranding a large event is a huge investment and hence it is done in phases throughout the next few years. I proposed a modern historic style for the event, supporting by inspiration images (mood board). Then recommended 3 different furniture and color directions for 2 tent locations.
Researched all indoor and outdoor furniture that worked for client’s budget, quantity and timeline. And created the concept renderings for client to visualize the environment with the new style.
Design Style Directions
Design Direction Result in Phase 1
Concepts Renderings For Phase 2

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